Multidimensional scaling and related techniques in marketing analysis
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Multidimensional scaling and related techniques in marketing analysis

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Published by Allyn and Bacon in Boston .
Written in English

Subjects:

  • Marketing research -- Statistical methods.,
  • Scaling (Social sciences)

Book details:

Edition Notes

Bibliography: p. 161-195.

Statement[by] Paul E. Green [and] Frank J. Carmone.
SeriesMarketing Science Institute series
ContributionsCarmone, Frank J., Marketing Science Institute.
Classifications
LC ClassificationsHF5415.3 .G7
The Physical Object
Paginationxv, 203 p.
Number of Pages203
ID Numbers
Open LibraryOL17753383M

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Description: This book introduces multidimensional scaling (MDS) and unfolding as data analysis techniques for applied researchers. MDS is used for the analysis of proximity data on a set of objects, representing the data as distances between points in . book deals with multidimensional scaling and related techniques, a relatively new, computer-based methodology for analyzing marketing behavior. Although the technique as described by Green and Carmone applies to marketing situations, the underlying theories were originally formulated in the behavioral : Frank J. CARMONE and Paul E. GREEN. Following a Journal of Marketing Research article (Green & Carmone, ) comparing three different computer programmes available at the time, Green and Carmone () wrote a book specifically on “multidimensional scaling and related techniques in marketing analysis.” Thus, by , MDS was well on its way into marketing research in Cited by: Multidimensional Scaling, Second Edition extends the popular first edition and brings it up to date. It concisely but comprehensively covers the area, summarizing the mathematical ideas behind the various techniques and illustrating the techniques with real-life examples. A computer disk containing programs and data sets accompanies the by:

(W.J. Krzanowski, Short Book Reviews, Vol. 26 (1), ) "The authors provide a comprehensive treatment of multidimensional scaling (MDS), a family of statistical techniques for analyzing similarity or dissimilarity data on a set of objects. This book may be used as an introduction to MDS for students in psychology, sociology and marketing. Multivariate Methods for Market and Survey Research is a graduate level book about different applications of methods in marketing research. It is a collection of papers from top names in the field of marketing and survey research. This collection discusses subjects from conjoint measurements and latent structure analysis to AID analysis, as well as further research areas . Multidimensional Scaling Analysis of Stock Market Values. originated from applying multidimensional scaling techniques (MDS), may also guide the construction of multivariate econometric models. Green, Paul E. Overview. Multidimensional scaling and related techniques in marketing analysis by Paul E Green Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.