Multidimensional scaling and related techniques in marketing analysis
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Multidimensional scaling and related techniques in marketing analysis

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Published by Allyn and Bacon in Boston .
Written in English


  • Marketing research -- Statistical methods.,
  • Scaling (Social sciences)

Book details:

Edition Notes

Bibliography: p. 161-195.

Statement[by] Paul E. Green [and] Frank J. Carmone.
SeriesMarketing Science Institute series
ContributionsCarmone, Frank J., Marketing Science Institute.
LC ClassificationsHF5415.3 .G7
The Physical Object
Paginationxv, 203 p.
Number of Pages203
ID Numbers
Open LibraryOL17753383M

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(W.J. Krzanowski, Short Book Reviews, Vol. 26 (1), ) "The authors provide a comprehensive treatment of multidimensional scaling (MDS), a family of statistical techniques for analyzing similarity or dissimilarity data on a set of objects. This book may be used as an introduction to MDS for students in psychology, sociology and marketing. Multivariate Methods for Market and Survey Research is a graduate level book about different applications of methods in marketing research. It is a collection of papers from top names in the field of marketing and survey research. This collection discusses subjects from conjoint measurements and latent structure analysis to AID analysis, as well as further research areas . Multidimensional Scaling Analysis of Stock Market Values. originated from applying multidimensional scaling techniques (MDS), may also guide the construction of multivariate econometric models. Green, Paul E. Overview. Multidimensional scaling and related techniques in marketing analysis by Paul E Green Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.